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There are a couple of reasons for this. When your purchase from the developer you are paying the marketing fees for the developer. These are generally around 50% of the sales price. When the unit goes on the resale market the client has hopefully enjoyed the benefit of the timeshare for a few years so he benefits by use but not financially. When you buy a resale you will benefit from the use but you will also benefit financially.
Prices are based on supply and demand. When you have a large resort with several thousand owners there will generally be a number of timeshares on the market. That will keep the prices lower.
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